This article espouses simplicity in corporate branding for success. I think the same applies to anything else. Aside from that, this quote from the author of The Little Prince is especially beautiful:
French writer Antoine de Saint-Exupery expressed the simplicity principle elegantly when he said, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
French writer Antoine de Saint-Exupery expressed the simplicity principle elegantly when he said, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”